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- <text id=93TT0833>
- <title>
- Sep. 20, 1993: What Are the Americans Doing?
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1993
- Sep. 20, 1993 Clinton's Health Plan
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- SOUTH AFRICA, Page 53
- What Are the Americans Doing?
- </hdr>
- <body>
- <p> One floor below the negotiators hammering out a pact on South
- Africa's transition council at the Johannesburg World Trade
- Center, businessmen from 150 U.S. companies and 10 U.S. states
- were gathered last week for a landmark trade show. Corporations
- large and small displayed everything from shampoo and ball bearings
- to portable toilets and pinball machines. All manner of blue-chip
- names were in attendance: Johnson & Johnson, Coca-Cola, Timken
- and Kellogg. "The potential is there," says Jan Pieterse, an
- executive at Upjohn, the Michigan-based pharmaceutical firm.
- "With South Africa able to play an important role, this is no
- longer the lost continent."
- </p>
- <p> The sheer size of the gathering was testimony to the continuing
- American interest in South Africa, seven years after the U.S.
- Congress enacted its economic boycott of the country. Nearly
- 170 firms, including Pan Am, Uniroyal and IBM, sold or closed
- their South African operations between 1985 and 1990. Since
- the Bush Administration repealed the bulk of those sanctions
- in 1991, many have gradually filtered back. During the past
- year Lotus, Microsoft, Tambrands and 24 other U.S. firms have
- opened offices, established subsidiaries or placed representatives
- in South Africa. "We get calls every day from companies that
- are thinking about going back in," reports William Moses, an
- analyst at the Investor Responsibility Research Center in Washington.
- Coca-Cola is said to be close to announcing a deal to set up
- manufacturing operations in the country.
- </p>
- <p> Risking serious money has been another matter. Since 1991, only
- 28 American companies have made new, direct capital investments
- in South Africa. More have joined the total of 419 firms that
- have set up low-risk, nonequity deals, which give them a presence
- in the marketplace but no substantial stake in the economy.
- Among them are information-technology companies such as Advanced
- Logic Research.
- </p>
- <p> Many of the companies might be interested in moving faster,
- but they are restrained by a complex network of sanctions back
- home below the federal level. States, cities, pension funds,
- universities and sundry other public and semi-public bodies
- have economic prohibitions against dealing with South Africa
- that remain in effect even though the federal sanctions are
- lifted. They have often added penalties for any corporations
- that they deal with, or hold stock in, that break the ban. "If
- you're Xerox and you want to sell machines to the California
- government, you're not going to risk that for what might be
- marginal business in South Africa," says Gay McDougall, a member
- of the Washington-based Lawyers' Committee for Civil Rights
- Under Law.
- </p>
- <p> It may be even longer before the billions of dollars in U.S.
- pension and mutual funds start to move. Jarrod Wilcox, an executive
- at Boston-based Batterymarch, a money-management firm with $5
- billion in assets, says his company will wait a year or so before
- making substantial investments in the country. "Even though
- South Africa's long-term future could be bright," Wilcox says,
- "there might be three or four years of turbulence before a new
- order takes hold."
- </p>
- <p> Not everyone is so cautious. Some jurisdictions are expected
- to ante up quickly to show their support for a new multiracial
- government. New York City, for one. Once organizations like
- the A.N.C. give the nod, says Leland Jones, a spokesman for
- Mayor David Dinkins, the Big Apple could scuttle its prohibitions
- within 30 to 60 days. That would put managers of $50 billion
- in New York City pension funds on notice that they can give
- Nelson Mandela some of the help he is asking for.
- </p>
- <p> Barbara Rudolph. Reported by Peter Hawthorne/Cape Town and Sylvester
- Monroe/Los Angeles
- </p>
-
- </body>
- </article>
- </text>
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